is a metasearch bid and price management AI, designed for all sizes of OTAs.
It’s not possible for that team to optimize all hotels on multiple channels every single day, as a result, most OTAs deal with only a small portion of their portfolio daily, leaving the rest untouched, forcing them to settle for unsatisfactory results.
For higher performance, OTAs choose to employ more people, however, this results in increased costs and only slighty improved performance. Scaling up on human capital is not feasible.
Global OTA giants are outperforming other OTAs on all metasearch channels. Their success does not come from human capital, it comes from heavy investments on data science and software development.
Once-a-day optimizaton is becoming a thing of the past and real-time metasearch management practices are getting more and more common.
In near future, keeping up with the global giants will require much more work and effort than today. Human effort will not be enough to handle the challenges and complexities of tomorrow. OTAs need to create an edge in order to become and stay competitive against giants on metasearch.
That’s why we have created Booking Boost.
For today and for tomorrow.
Once it’s set up with your guidance, it works autonomously, hence, does not require human supervision afterwards. It can quicky scale up for hundreds of thousands of hotels on multiple platforms and countries. Opening up your inventory for new markets is not a challenge anymore.
Booking Boost’s AI uses reinforcement learning algorithms to learn from its actions and gets better every day. It monitors the market and responds accordingly.
Also, it always stays up to date with latest developments on metasearch platform so you don’t have to.